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Spira Care

 
 

Spira Care is a brand new kind of healthcare center with doctor, specialist, and insurance rolled into one. It’s a place, not a plan, so we worked with architects, interior designers, and fabricators to create a welcoming visitor experience.

 
 
 
 

Members are greeted with a typographic sculpture, the walls are adorned with large scale illustrations evoking community and belonging, the logo was brought to life with a dimensional adaptation, and a color-coded wayfinding system was created to guide the way.

 
 
 
 

In the waiting room, a gallery wall was curated to express a cozy, quirky atmosphere that feels like home. Local artists were hand-selected to illustrate specific items using a branded color palette. The frames shapes and sizes were systematized so that the entire wall could be replicated and rearranged at new locations. For the rest of the clinic we used our material palette to inspire unique textural pieces from all over the world.

 
 
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Environmental Design/Signage DESIGN/ART DIRECTION & CURATION: Anthony Schmiedeler
Environmental Illustration: Cara Berberet
Creative Direction: Cady Beansmith