Barkley went from occupying an entire building to just the top three floors, so we revamped the visitor and employee experience to keep people oriented and informed.
We started on the first floor. Since Barkley no longer resides there we had to communicate to guests that they had arrived to the correct building. Our first indicator is a custom-created sculpture solidifying our material palette and signaling that you have arrived. We also positioned new signage in line of sight that clarifies our updated layout and directs visitors to a built-from-scratch reception area on the second floor.
The reception area, aka the Barkley “Bus Stop” utilizes three consecutive screens in a custom cabinet to satisfy a variety of needs including: on-demand client introductions, local time and weather, work highlights to keep employees and visitors up-to-date, and drone footage of our neighborhood to provide a breath of fresh air. Along with real-time contextual data, the system is templatized for effortless updating of client logos and fresh case studies.
The wayfinding experience needed some love too, as evidenced by many years of everyone forgetting where to find “Uranus” . We solved that by creating a streamlined naming and signage system that works for newbies and veterans alike. The design is inspired by Barkley’s main product, the “Red Thread”: The core of a brand’s operating system, guiding and inspiring all brand actions, internally and externally.
Now every floor is anchored with directional signage at elevator landings, landmarks are formally named to create memorable spaces and codify our internal language, minimal signage is located in the thoroughfares to keep people going in the right direction, and an intuitive numbering system has replaced all but a few meeting room names. All signage was fabricated in-house after prototyping a variety of form factors.